Rest in peace, Muzak. Today, your corporate owner announced that they’d be killing you off in favor of the brand name “mood music.” As I quietly hum “Knock Three Times” to myself, I remember some of the other giant brands that have preceded you.
The great PanAm Airlines died an inglorious death in 1991, but it wasn’t so much that the brand name had become a liability as it was a matter of the business failing. Eclipse Holdings, Inc bought the trademarks in 1993 and made use of the name in a few failed ventures. Now, it somehow has become the name of a railway.
We all know that a brand name can have the power of adding a lot of value to a company. If a generic can of cola sells for 75 cents, and I can sell a can of Acme Pop for $1.50, I have a price premium of 75 cents. That can add up to a lot of money.
Every so often it happens in reverse. I might have a care that I can sell for $12,000, but by slapping a brand new Edsel logo onto the side panel, I might lose a lot of that value even before driving out of the showroom.
Like the PanAm name, it isn’t unusual for iconic trademarked names to land on the auction block. In one such brand auction in 2010 , the likes of Shearson, Meister Brau, and Handi-Wrap all went for under $50K each, while for about a thousand dollars, you could have been the proud owner of such forgotten brand names like Computer City and Allied Signal. My favorite was Collier’s which was purchased by a college student from Philadelphia, who has, in fact, resurrected Colliers.
RiverWestBrands is a company that is one of the buyers of these old iconic brands. They are the proud holders of Bonwit Teller, Eagle (as in pretzels, remember?), and Brim (coffee). They’ve been able to make a case that these names can still create additional value.
It can be difficult to understand, sometimes, why a great heritage brand is killed off. Last year, the Shottenstein Property Group relinquished its attempt to revive the grand old Steuben brand name of crystal. Corning quietly took the name back, but apparently has no plans of reviving the brand name at this point. It’s not difficult to understand that the revenue they receive from Corning® Gorilla® Glass (the glass on your iPhone) far exceeds anything they’d ever make from the Steuben luxury brand.
So, Muzak, we salute you! But if they ever decide to bring back Burma-Shave, I’m going to be using it, and singing the Girl From Ipanema.
John’s (aka @BrandFlair) Birthday Message to the Socialsphere
The past year being engaged in social media with my blog and many new social venues has been for the most part a very pleasurable, rewarding and fun experience. Of course with any endeavor you have the eye opening and rocky moments along the way but I have enjoyed 99.9% of those people I have encountered and engaged with in Social Media. I have also been thrilled to reconnect with so many from my pre-Social Media past and look forward to growing those friendships.
I was going to share a list of good, bad and ugly things I have experienced during my first year but at the last minute decided to instead share my Grandfather’s final letter to the family he sent us on his 90th Birthday. With all that is going on in the world I think my grandfather’s letter can help us pause and perhaps reflect on the things that really matter in our lives.
Through this reflection I challenge each of us to do these three things this next year and especially these next three months.
1) Identify things that truly matter and let go of petty squabbles whether they be online, political, personal, family, or whatever. Do not expend energy on negatives. Expend it on positives.
2) Get back to meaningful, respectful dialogue backed up by solid critical thought instead of quick hits and quips. Bring back the art of conversation via face to face and/or ear to ear. Listen more.
3) Let go of something in the past that rubbed you the wrong way and move on. Forgive but also mend.
I will be the first to put my foot forward to do these growing BrandFlair.com and sincerely hope you enjoy my grandfather’s words and reflections below. Thanks to all of you for making my first year blogging an enjoyable, rewarding and engaging experience. <virtual toast> Here is to year two and beyond. Cheers! – John (aka @BrandFlair).
“On the occasion of one’s 90th birthday, it seems that there should be something in the history to talk about. Well there is, there’s really a huge inventory to chatter about. Then there is the theory that, perhaps, most things should be un-said. I do not subscribe to that theory. So, here goes!
Childhood was much different some 85 years ago, in that we had no radio, and certainly no TV. We had diseases such as diphtheria, typhoid, and flu – all of which came with virtually no medication. And there was no modern refrigeration only the ice box that needed to be “fed” and emptied of the melted ice. There were no super markets, no malls – and above all, very little money. Cars were just beginning to find their way into the economy. Public transport, via street car, was somewhat available. However, things were cheap by present standards. A quart of milk was no more than ten cents. The cheapest item in the meat department was liver, and we had lots of that. Also chipped beef on toast was often on the table, as well as corned beef hash. But, we had lots of eggs and chicken – we raised chickens as almost everyone did. And, my Mom would make the greatest custard pudding.
So, my beloved sister and I began growing up when we moved to a place called Santa Ana. Seems that was about 1924. We lived in a small place across from a church. We liked going to the church because they had picnics at the Orange County Park where one could be on their little lake in a rental boat, and there were hot dogs. There was one occasion that was clouded with our stealing a couple of bucks that were on the mantle that our Dad put there to help pay the rent. We got caught, but with a bunch of discipline, weeping, and wailing we were permitted to go to the picnic. That was a good early lesson! During the time at this first home in Santa Ana was when my sister and I received our first bikes.
Some short period of time later, our parents bought a home on South Main Street. It was an adequate home with a nice garden where we had two orange trees, a grapefruit and fig tree along with a vegetable garden. This was about the time that radio was being discovered as a household item, and Charles Lindbergh flew across the Atlantic. My Dad said, “Robert, some day they will fly across that ocean every day.”
My sister and I went through high school in Santa Ana, she went on to Berkeley. I was not a very good student. I played football on the High School championship teams and one in Junior College, thus three gold footballs. So much for my formal education. The South Main home was the one that I left when I went to work in San Francisco at the age of 19. That was the same year, 1934, that I worked on a Stanley Dollar steamship, the President Coolidge on a 60 day cruise to Japan, China and the Philippines. I had seen so much unrest and poverty during this 60 day travel that I strongly felt the urge to become gainfully employed. That began my 30 year career with Hills Bros Coffee.
After four years working in the factory at Hills, and experiencing most operations, I decided to return to Southern California to pursue and education. However, I was intercepted by Grey Hills who offered me the opportunity to go to Chicago for training as a salesman. I was then sent to Detroit to sell our coffee to stores that never had it before – a real struggle. During this period, the Lord and Grey Hills had much to do about getting me to Michigan in 1938, where I met the “Star” of my life, Stella Marie.
After some three years of selling coffee in Michigan, and virtually opening that market, along came the draft for the army. I was inducted in Michigan, and shipped, as a private, to Camp Wallace, Texas, located 50 miles about South of Houston. I was in Houston on week-end leave when the Japanese hit Pearl Harbor in December 1941. Things got really serious after that, and while I was working as a Company Clerk, my Captain asked me to apply for Officers Candidates School. Thus, without any formal education I followed his suggestion. They must have been in really great need because they did accept me after the second interview. I became a “ninety-day wonder” after much struggle, and seeing so many of my classmates sent back to Corporal rating. I was assigned to Fort Bliss in El Paso, Texas with a 2nd Lieutenant rating – soon to be a Company Commander in and Anti-Aircraft Battalion, which was attached to the 82nd Anti-Aircraft Group. Things happened quickly as I soon moved to the Group in command for the Group Company.
Now to maneuvers, and into the Group Administration, then assigned as the advanced detachment for our Group to go to The European Theater, London. I went on to the Anti-Aircraft Command in London and “in charge” when all others went to the “Far Shore” for combat leaving me with staff only.
After Germany surrendered, my boss, General Thiele, called to say that he was assigned to establish Shrivenham American University, and that I would assist him and go the Shrivenham to get things going. Another new career was now beginning which included bringing in some of our finest professors in America to the University. Beyond that the establishment of a home for the General along with a General Mess where the entire department heads gathered for three meals per day. All of our regular maintenance service was from German P.O.W’s.
After two terms at the University, I asked the General to go home where I could see my “Stella,” and two year old son that I had never seen. Request granted, and with orders on however, and when I wished to go. I chose a friend, Andy White, to go with me. Andy had been a baritone with the then famous Fred Waring Band.
When we arrived in New York aboard the Queen Mary, December 1945, we were invited to the Lambs Club Christmas Party, a club that only famous actors are invited to join. We attended in uniform (the only dress we had), and were treated as though the two of us had won the war alone. We literally could not carry all the gifts.
I arrived, by train, in Alhambra just a day or so before Christmas, and was met by Stella, Robert Jr., and my parents – a wonderful conclusion to the years overseas. Indeed, a great thrill to see our son who only knew me as “Bud,” the name my parents often used. A great joy to see my “Star” Stella. I was discharged from the Service in April 1946.
Life had greatly changed, and so back to selling coffee when I was assigned to a sales territory in San Francisco. Eventually, we were transferred to Denver where we took our “busy” Robert and freshly born Peter to our 900 sq. foot mansion for a couple of years. When Margaret Mary was born, our Sweetheart of the Rockies, we returned to the Bay Area. Our family fortunes were enhanced by the arrival of Suzanne, and later (via a camping trip) Bill.
My career at Hills continued as Advertising Manager, but not really happily because of general management unrest along with post-war depression. However we did establish what we thought was an adequate home in Orinda which we loved, and where we lived for 26 years while raising five kids on a salary which would amount to a fifth of our living expenses today. I might add that each time a new child was born to us there was “wonderment” in the corridors of the Hills office.
After a 30 year career at Hills as a most loyal employee, the “cards” and Stella said, “lets make a move.” So, we did so, along with much speculation about what was next. Stella was teaching at that time, so along with that The Lord really took over, and we landed on our feet, so to speak. After the kids “flew the coop” we began traveling, and to more than 35 countries. Many wonderful memories!
Our greatest joy, however, has always been our family. We now have the pleasure of five lovely kids, and their eleven children, along with five beautiful “Greats.” So, with this Stella Marie (this Star of the Sea) we are husband and wife for these 62 years, and at this moment, surrounded with the result of this alliance, I can only ask, Dear Lord, how anyone could deserve such a wonderful gift – the gift of all of you, our cherished family. This day, we are truly blessed, and we thank you for your love.”
Major Robert L. Boyle, US Army (Retired)
January 23rd, 2005