2012 #Nifty50 lists of Top Twitter Men and Women in Technology

Just announced is the 2012 #Nifty50 list of Top Twitter Men in Technology. It is a fantastic list and I am very honored to be included with so many familiar faced and new connections.

These lists are a nice shout out and I appreciate the effort and hours Cheryl K. Burgess and Tom Pick put into this years #Nifty50 Top Twitter Tech list. They are both fantastic “tweeps” that you must get to know and do fantastic work. What I really love is that the #Nifty50 lists provide a fresh opportunity for new socialsphere engagements in areas other than Social Media 101.

I love technology. I am a geek at heart and I love meeting, conversing and working with other geeks with a passion for bits, bytes and innovation.

So here are both the men’s and women’s #Nifty50 Top Twitter Tech lists for 2012.

Your Social Voice – Are You A Faker?

"Fake"From the time that I was young I can remember my mothers “Phone Voice.”

The metaphor of her “Phone Voice” is how I define the way she answers the phone. Her greeting was like no other I’d ever heard; comprised of the clearest, kindest, most eloquent voice. It was unmistakable It didn’t really matter what was going on around her. She always answered this way.

I distinctly remember one time when she was screaming her head off at my sister and I only for her to stop when the phone rang to deliver a perfect rendition of her famous greeting.

While my mother is a wonderful person, this voice was not, and it wasn’t her. It was a total fraud. I knew this even as a child because she never spoke with this voice except when she picked up the call.

Since my not so fond memories of this date back to before the caller ID, I’m pretty sure she did this just in case someone really important was calling. At the very least I’m justifying it this way in my mind.

Now that we always know who is calling the element of surprise is gone. Now we know who is calling. This allows even her to answer the pone a bit more candidly.

The funny thing is how small things in life can have a big impact. The fake voice that my mother used to answer the phone drove me crazy. I never understood why you would want to be anyone but you and because of this I swore I would only be me. While perhaps a moving target, I never wanted anyone to question if I’m real.

Today the phone voice has waned, but it has been replaced. This time not by good old mom, but by a mass of social media users.

This mass of users is best characterized by those that want to always display an image because of the uncertainty of who may be listening.

After all, a good first impression is important.

Problem is, there are some misconceptions about the good ole first impression.

In fact there are many, and I won’t bore you with all of them, but here is one to take with you…

If you have to lie, mislead, misinform, or act any way that isn’t representative of “YOU,” then it isn’t a good first impression. It is the foundation of a relationship that will have to continue to be built on false pretenses.

Unfortunately, the real “Us” always finds its way to the surface, it is really only a matter of when that happens.

As I have been around the “Social Media” world longer I have become more and more aware of the fake voice.

It isn’t really that hard to see it, just think about your 360 degree life off of the internet…People just aren’t so one dimensional in real life, but they can often seem that way online. Overly happy, nice, affectionate (Hugs, xo, etc), inspirational or other…

It can become even more visible when you start to meet some of these “Handles” in the real world. It is almost immediately apparent that the online personality and the offline person are hardly one and the same.

What is even more crazy is sometimes I end up liking the real person better. That is probably because no one is happy, perfect, or shiny all of the time. It is the ebbs and flows that really make life worth living.

This often leaves me wondering, why so many fakers?

Obviously not everyone is faking it. I’ve met some truly wonderful people via the social sphere. Would it surprise you if I suggest that many of the best ones are often much more electric in person than on line.

Having said that, I have also met some of the most prolific people online to find out that they are hardly prolific in real life.

As for me, I am what I am. This will probably limit my potential in the social space, but I’m okay with that. I’ve always believed in having a few really meaningful relationships rather than lots of acquaintances.

You can also count on the fact that I’m going to share what I think. This is the only thing that makes sense to me since Social Media is really just the interaction of “Real People” on a virtual platform. But I digress…

So how about you. Are you for real, or are you doing social media with a phone voice?

40 Words and Phrases I Want to Ban Online

"Banned"One of my favorite comedians is Louis CK. One day when I wasn’t feeling too good I found his show Hilarious on Netflix and I gave it a watch. Turned out to be rather brilliant. There are a few main threads in the show, but it gets its name from a section where Louis talks about word usage. He notes that “hilarious” means that something is so funny it could literally cause you to be hysterical. Is what you just called “hilarious” really HILARIOUS? Probably not. This show comes to mind almost every day as I surf the online waters. It’s so easy to type words, and without facial expressions or vocal intonation, it’s easy to use words casually as if their impact is non-existent.

Well, today I’m serving as your Jiminy Cricket – that voice in your head that makes you stop and ponder. I’ve come up with 40 words and phrases that I see online all of the time, and I think people don’t really calculate the impact they have, especially if you can’t back up these particular words with actual actions and knowledge. I am protesting, in other words. So without further adieu, the 40 words and phrases I’d love to never see online ever again (unless you REALLY mean them).

Words of self-aggrandizement

1. Guru – You’re a masterful teacher? Are you sure?
2. Master – You don’t look like He-Man…
3. Expert – What does being a Twitter expert mean? Can you tweet “140 at a time” better than anyone else?
4. Specialist – This one might not be too bad, but again, you should back it up. If you’re a marketing specialist, you should be able to define words like “brand,” for example.
5. Ninja – So, you’re a covert or feudal mercenary agent from feudal Japan? Alright then.
6. Jedi –I knew Yoda, sir. And no Yoda are you. You’re not even green and fuzzy.
7. Pro – Is there a Professional Marketing League (PML) we don’t know about for Pro Marketers?  Sounds more like a fantasy league.

“I do not think this word means what you think it means” words

8. Transparency – This does not mean sharing every pimple on your butt.
9. Authenticity – This does not mean showing pictures of your life to show how great it is.
10. Engaging – This does not mean “Just talking to peeps” or in many cases “down” to peeps.
11. Conversation – This does not mean you tweeting or Facebooking AT people (although the @ sign in Twitter does make this confusing, I’ll admit)
12. Community – Not the same thing as a clique that benefits the few.  Watch Heathers for clarification.
13. Human – I know, it seems weird that I would want to see this word banned, but I think people have used this word so often online we’ve actually forgotten how to be, well, human. I’d rather the species than the word, if given a choice.

Made up online words

14. Caturday – I’m all for cute kittens, but this word makes my skin crawl.  So would Dogurday.
15. Klout – I know, it’s not just a word, it’s a state of mind. Still…
16. LOL – It has had a GREAT run. Let it retire.
17. Kred – See Klout
18. #Anything #with #a #hashtag – Can anyone explain to me why we need to #hashtag words like #thanks on #Twitter?
19. Influencer – Granted, this is a real word. However, and I say this with all love and compassion, the online world has made it gross

Strings of Innocent Words that Become Punishable Phrases

20. Said no one ever – Possibly chortle funny the first time, the number of memes I’ve seen with these words is beyond my capacity to count now.
21. I know, right? – OK, I’ve even used this one a few times. But it needs to stop. I’ve quit cold turkey. So can you.
22. No offense but…  – Have you ever seen someone start a sentence that way and then NOT say something offensive? It’s like the Midwest version of “Bless her heart.” Just be mean already!
23. Is the mayor of… – Do you really want me to know that you’re the mayor of the toilet paper store? If so, why?
24. Is at… – OK, maybe I’m just anti-Foursquare, but seriously, I don’t need to know where you are every waking minute. These two seemingly banal words fill my online world and make me sad.
25. Has poked you – Do I need to explain this one?
26. Is Dead – If one more thing is declared dead (print, email, marketing, advertising, the web, the world) – I might have to shoot a unicorn. Speaking of which…
27. Return on… – Marketing talk will be more difficult without these two words, but if we just stick with ROI I think it’ll be easier. Return on Ignorance, Influence, Idiocy, or whatever else people come up with is just, well, it needs to stop.
28. Is a douchebag! – I’ve always thought it was interesting that it’s mostly men who use this insult. You know why? Women know exactly what this insult means, and it’s too crude for us!
29. Haters gonna hate! – I don’t know how many times I’ve seen this over my short interlude in the online world, but it’s too many. Dismissing people who disagree with you in this manner, well, it makes me feel…hateful!
30. Thought Leader – This one creeps me out to be honest. Are we the Borg, here to absorb your thinking? Bah!
31. Mommy/Daddy Blogger – Why do we have to use the diminutive for these folks? Especially in the case of women, the phrase “mommy blogger” just seems to place powerful online women into a category everyone can feel more comfortable with.
32. I #Followback – Have you encountered a Twitter account that had this in the bio and was not a total spam account?

Words and Phrases That Are Just Plain Tired

33. Forms of “Rock” – “You Rock!”….”Rockin’ the <fill in the blank>.  Kurt Cobain would say “Smells Like Fake Spirit.”
34. Awesome
– This is another word that Louis CK attacks. Awesome = to be filled with awe. Are you sure that person or thing fills you with awe?
35. A-Lister – How many blog posts are there that use this in the subject line, for good or ill? LOTS.
36. Personal Brand – Can we find another way to say that we are tweeting a lot about ourselves and our stuff?
37. Un-whatever – OK, I know this started with a book title, and that was clever and cool. I’d like to undo this prefix now, please.
38. Content Marketing – Is there nothing else to do? And speaking or which…
39. Content is King – Where’s the prince already? Hasn’t something else take up the reign yet?
40. That quote from Thomas Edison about how much he failed – It’s sure to get you a lot of RTs, but golly. Didn’t anyone else experience failure apart from him?

Well, there you have it. Forty words and phrases I’d love to see no more (after this).  You know this is just the tip of the iceberg!  What would you add?

John’s (aka @BrandFlair) Birthday Message to the Socialsphere

1st-birthday-candleSometime this Summer of 2012 marks the first year of my personal blog BrandFlair.com. My first post was probably in June of 2011. I really should have shared an anniversary post earlier but since it is my blog and the Summer has been filled with good times with friends and family I am doing it today on my birthday.

The past year being engaged in social media with my blog and many new social venues has been for the most part a very pleasurable, rewarding and fun experience. Of course with any endeavor you have the eye opening and rocky moments along the way but I have enjoyed 99.9% of those people I have encountered and engaged with in Social Media.  I have also been thrilled to reconnect with so many from my pre-Social Media past and look forward to growing those friendships.

 

I was going to share a list of good, bad and ugly things I have experienced during my first year but at the last minute decided to instead share my Grandfather’s final letter to the family he sent us on his 90th Birthday.  With all that is going on in the world I think my grandfather’s letter can help us pause and perhaps reflect on the things that really matter in our lives.

Through this reflection I challenge each of us to do these three things this next year and especially these next three months.

 

1) Identify things that truly matter and let go of petty squabbles whether they be online, political, personal, family, or whatever. Do not expend energy on negatives. Expend it on positives.

 

2) Get back to meaningful, respectful dialogue backed up by solid critical thought instead of quick hits and quips. Bring back the art of conversation via face to face and/or ear to ear.   Listen more.

 

3) Let go of something in the past that rubbed you the wrong way and move on.   Forgive but also mend.

 

I will be the first to put my foot forward to do these growing BrandFlair.com and sincerely hope you enjoy my grandfather’s words and reflections below.  Thanks to all of you for making my first year blogging an enjoyable, rewarding and engaging experience.  <virtual toast> Here is to year two and beyond.  Cheers! – John (aka @BrandFlair).

 

“On the occasion of one’s 90th birthday, it seems that there should be something in the history to talk about. Well there is, there’s really a huge inventory to chatter about. Then there is the theory that, perhaps, most things should be un-said. I do not subscribe to that theory. So, here goes!

Childhood was much different some 85 years ago, in that we had no radio, and certainly no TV. We had diseases such as diphtheria, typhoid, and flu – all of which came with virtually no medication. And there was no modern refrigeration only the ice box that needed to be “fed” and emptied of the melted ice. There were no super markets, no malls – and above all, very little money. Cars were just beginning to find their way into the economy. Public transport, via street car, was somewhat available. However, things were cheap by present standards. A quart of milk was no more than ten cents. The cheapest item in the meat department was liver, and we had lots of that. Also chipped beef on toast was often on the table, as well as corned beef hash. But, we had lots of eggs and chicken – we raised chickens as almost everyone did. And, my Mom would make the greatest custard pudding.

So, my beloved sister and I began growing up when we moved to a place called Santa Ana. Seems that was about 1924. We lived in a small place across from a church. We liked going to the church because they had picnics at the Orange County Park where one could be on their little lake in a rental boat, and there were hot dogs. There was one occasion that was clouded with our stealing a couple of bucks that were on the mantle that our Dad put there to help pay the rent. We got caught, but with a bunch of discipline, weeping, and wailing we were permitted to go to the picnic. That was a good early lesson! During the time at this first home in Santa Ana was when my sister and I received our first bikes.

Some short period of time later, our parents bought a home on South Main Street. It was an adequate home with a nice garden where we had two orange trees, a grapefruit and fig tree along with a vegetable garden. This was about the time that radio was being discovered as a household item, and Charles Lindbergh flew across the Atlantic. My Dad said, “Robert, some day they will fly across that ocean every day.”

My sister and I went through high school in Santa Ana, she went on to Berkeley. I was not a very good student. I played football on the High School championship teams and one in Junior College, thus three gold footballs. So much for my formal education. The South Main home was the one that I left when I went to work in San Francisco at the age of 19. That was the same year, 1934, that I worked on a Stanley Dollar steamship, the President Coolidge on a 60 day cruise to Japan, China and the Philippines. I had seen so much unrest and poverty during this 60 day travel that I strongly felt the urge to become gainfully employed. That began my 30 year career with Hills Bros Coffee.

After four years working in the factory at Hills, and experiencing most operations, I decided to return to Southern California to pursue and education. However, I was intercepted by Grey Hills who offered me the opportunity to go to Chicago for training as a salesman. I was then sent to Detroit to sell our coffee to stores that never had it before – a real struggle. During this period, the Lord and Grey Hills had much to do about getting me to Michigan in 1938, where I met the “Star” of my life, Stella Marie.

After some three years of selling coffee in Michigan, and virtually opening that market, along came the draft for the army. I was inducted in Michigan, and shipped, as a private, to Camp Wallace, Texas, located 50 miles about South of Houston. I was in Houston on week-end leave when the Japanese hit Pearl Harbor in December 1941. Things got really serious after that, and while I was working as a Company Clerk, my Captain asked me to apply for Officers Candidates School. Thus, without any formal education I followed his suggestion. They must have been in really great need because they did accept me after the second interview. I became a “ninety-day wonder” after much struggle, and seeing so many of my classmates sent back to Corporal rating. I was assigned to Fort Bliss in El Paso, Texas with a 2nd Lieutenant rating – soon to be a Company Commander in and Anti-Aircraft Battalion, which was attached to the 82nd Anti-Aircraft Group. Things happened quickly as I soon moved to the Group in command for the Group Company.
Now to maneuvers, and into the Group Administration, then assigned as the advanced detachment for our Group to go to The European Theater, London. I went on to the Anti-Aircraft Command in London and “in charge” when all others went to the “Far Shore” for combat leaving me with staff only.

After Germany surrendered, my boss, General Thiele, called to say that he was assigned to establish Shrivenham American University, and that I would assist him and go the Shrivenham to get things going. Another new career was now beginning which included bringing in some of our finest professors in America to the University. Beyond that the establishment of a home for the General along with a General Mess where the entire department heads gathered for three meals per day. All of our regular maintenance service was from German P.O.W’s.

After two terms at the University, I asked the General to go home where I could see my “Stella,” and two year old son that I had never seen. Request granted, and with orders on however, and when I wished to go. I chose a friend, Andy White, to go with me. Andy had been a baritone with the then famous Fred Waring Band.

When we arrived in New York aboard the Queen Mary, December 1945, we were invited to the Lambs Club Christmas Party, a club that only famous actors are invited to join. We attended in uniform (the only dress we had), and were treated as though the two of us had won the war alone. We literally could not carry all the gifts.

I arrived, by train, in Alhambra just a day or so before Christmas, and was met by Stella, Robert Jr., and my parents – a wonderful conclusion to the years overseas. Indeed, a great thrill to see our son who only knew me as “Bud,” the name my parents often used. A great joy to see my “Star” Stella. I was discharged from the Service in April 1946.

Life had greatly changed, and so back to selling coffee when I was assigned to a sales territory in San Francisco. Eventually, we were transferred to Denver where we took our “busy” Robert and freshly born Peter to our 900 sq. foot mansion for a couple of years. When Margaret Mary was born, our Sweetheart of the Rockies, we returned to the Bay Area. Our family fortunes were enhanced by the arrival of Suzanne, and later (via a camping trip) Bill.

My career at Hills continued as Advertising Manager, but not really happily because of general management unrest along with post-war depression. However we did establish what we thought was an adequate home in Orinda which we loved, and where we lived for 26 years while raising five kids on a salary which would amount to a fifth of our living expenses today. I might add that each time a new child was born to us there was “wonderment” in the corridors of the Hills office.

After a 30 year career at Hills as a most loyal employee, the “cards” and Stella said, “lets make a move.” So, we did so, along with much speculation about what was next. Stella was teaching at that time, so along with that The Lord really took over, and we landed on our feet, so to speak. After the kids “flew the coop” we began traveling, and to more than 35 countries. Many wonderful memories!

Our greatest joy, however, has always been our family. We now have the pleasure of five lovely kids, and their eleven children, along with five beautiful “Greats.” So, with this Stella Marie (this Star of the Sea) we are husband and wife for these 62 years, and at this moment, surrounded with the result of this alliance, I can only ask, Dear Lord, how anyone could deserve such a wonderful gift – the gift of all of you, our cherished family. This day, we are truly blessed, and we thank you for your love.”

Major Robert L. Boyle, US Army (Retired)
January 23rd, 2005

 

 

 

Seven Social Media Mythbusting Rock Songs

Social Media RockstarI’ve been doing a lot of writing and thinking about myths lately. Not like, the Greek myths or anything, but rather the sort of mythical thinking you run into when online folks talk about marketing concepts. For example, a lot of bloggers write about how you shouldn’t really do traditional marketing tactics anymore or how creating a website is a piece of cake…stuff like that. What I haven’t told anybody yet is that I was actually inspired by some pretty classic rock songs. You may not have known that these songs were written and composed to combat some of the myths running riot in the online world, but I am here to tell you that that is exactly the case.

To prove it, I’ve outlined for your pondering the seven songs that specifically inspired me to follow this line of thinking. Here they are!

1. Money (That’s What I want) by The Beatles

Despite all evidence to the contrary, many people who are tweeting, blogging, Facebooking, pinning, and more actually are hoping that some money comes of it. That means that as important as engaging and conversing and transparency and authenticity might be, what people really want is, well, money. Yep, that’s what they want. The Beatles actually wrote this song as a way to combat the myth that people should solely focus on the “fluffy” stuff in the online world.

2. Like A Bridge Over Troubled Water by Simon & Garfunkel

Many people do not know that this song was actually written about integrated marketing and the need to build bridges between different departments and different kinds of marketing. Specifically, Garfunkel was hoping his epic mood would drive people to remember that building a bridge between social media marketing and more “traditional” marketing can be a really effective way to avoid “troubled waters.”

3. Piece of My Heart by Janis Joplin

You might not think “marketing” when you think of Janis Joplin and her wailing ways, but the fact is that she wrote this song specifically to combat the idea that people should try every single marketing tactic available, and immediately. Janis felt very strongly that this was a woefully bad way of doing business, so she framed the song such that every time you try something new without planning and strategizing, you’re taking another piece of heart. The “You know you got child if it makes you feel good” thing was just added for dramatic effect.

4. Creep by Radiohead

Very, very few people ever realized that Radiohead wrote “creep” to protest the idea that community-building should be your top priority online if you are using social media for business. Now, they wrote the lyrics to be a bit angst-ridden – it was the 90s, after all, but their point is “Hey, I don’t belong here” as in, they haven’t spent their time creating a community. They also felt a bit odd that community had not been their first priority while it was top priority for so many others.

5. Talk of the Town by the Pretenders

A lot of people think that getting a lot of followers and becoming an online celebrity or a “twelebrity” is what social media is all about. However, if you are using social media to market your product or service, you’re going to find that being the “talk of the town” isn’t going to do you a lot of good if the people talking about you don’t want to buy from you. That’s what lies behind this classic hit from The Pretenders. You know they’re on board with my way of thinking because they’re from my hometown, right?

6. Mama I’m Comin’ Home by Ozzy Osbourne

Did you know that Ozzy actually wrote this song because he was thinking about the whole “ROI of your mom” soundbyte? Yep. That was his inspiration for this song. Consider especially, “Times gone by it seems to me/you coulda been a better friend to me.” He’s really trying to apply an ROI formula to this relationship and it’s gosh darned hard for him. It’s all very loose and ambiguous. But in a subtle way, Ozzy wanted to show that while the “ROI of your mother” would be hard to prove, there are certainly ways to figure the ROI of your social media marketing efforts. It’s an undercurrent to the song. Listen for it.

7. Hotel California by the Eagles

The Eagles, few people may know, actually had started doing some social media marketing before they wrote this hit song. They had bought into the idea that having a marketing plan was lame, so they just jumped in. Well, wouldn’t you know they found themselves in a situation where they weren’t making a lot of headway but they couldn’t just quit either. You know what that became – “You can check out any time you like but you can never leave.” I’m sure there are other social media references in the song as well.

I know some of you might be skeptical about how some of these bands came to write these songs. You might even ask me for proof. Well, I don’t have any, so you’ll just have to take my word for it. With that being said, can you think of any other rock songs that you just realized were actually written to dispense with marketing myths that are spreading throughout the online world? If so, share ‘em here!

 

Marjorie Clayman is the Director of Client Development at Clayman Advertising, Inc., her family’s third-generation full service marketing firm. Margie has recently published an e-book that you can read about here.

Striking Similarities Between Social Media and Warcraft

WoW2World of Warcraft celebrated its 7th Anniversary this past November, Facebook will turn eight this February and Twitter will hit the big six in the Spring of 2012. While you would never think Warcraft and Social Media would have much in common it is really quite funny how many striking similarities exist. Being engaged with social media and having a love for Blizzard games for almost twenty years, I chose to highlight my favorites. “For the Alliance!”

1. Popularity

Social Media and Warcraft are obviously widely popular. Social media is a bit more accessible and most accounts are free while Warcraft charges 14.95 USD per month. Facebook has over 800 million registered users. Blizzard’s online masterpiece claims over 12 million paid accounts.

2. Social Good

Blizzard is a very generous company that’s involved with Make-A-Wish Foundation and St. Jude Children’s Research Hospital. Social media groups like the weekly #DadChat on Twitter (Thursdays 8pm CST) hosted by Bruce Sallan (@BruceSallan) have incorporated online charity auctions to raise money for causes.

This graphic says it all and highlights the convergence of social media and Warcraft for social good.

WoW Charity

When Blizzard upgraded their server hardware, they auctioned off the servers as Warcraft memorabilia for St. Jude

3. Addons

As soon as someone develops a “killer” application or game such as Twitter or Warcraft other developers create useful programs to hook in to these applications that are intended to make life easier and make a buck. These programs are called addons. One of my favorite for social media is Buffer (by Leo Widrich aka @Leowid) while in Warcraft you cannot live without Atlas Loot or Deadly Boss Mods. Hats off to all the addon developers out there!

4. Online Communities

Online communities have been huge in Warcraft. Players flock to helpful community sites such as Tankspot, Elitist Jerks and Blizzard’s Battle.net forums. In the social media world we now have Google Circles, Facebook groups and collaborative blogging communities such as 12Most.com.

5. Mega Conferences

Blizzard hosts the widely anticipated and popular BlizzCon every Fall while social media boasts huge tweet ups at BlogWorld Expo and SXSW Interactive. All are fantastic opportunities to engage with other passionate people.

6. Achievements

Who doesn’t like getting rewarded and acknowledged for achievements in life? Social Media’s Klout revamped their achievements late in 2011 while Blizzard added individual achievements to the game with the 2008 Wrath of the Lich King expansion and guild achievements in the 2010 Cataclysm release. I do like my Gaudy Winter Veil Sweater better than any Klout achievement.

Klout Achievements

Klout Achievements

 

WoW Achievements

WoW Achievements – You earn these!!!

7. Self Proclaimed Gurus/Elites

We all know about the Twitter account descriptions claiming guru status for all things social media. In Warcraft there are those annoying players who claim to be elite at the game and know all things Warcraft. Another term for them is “Leets.”

I prefer to live by the words of Socrates. “The only true wisdom is in knowing you know nothing.”

8. Tribes/Guilds

For bloggers Tribber offers the ability for people with the same subject matter focus to group up in tribes to share each others blog posts. In Warcraft you have guilds that exist for the same purpose except the focus is on leveling, raiding, player vs. player (PvP) combat, or all of the above. Would you believe that some guilds are actually sponsored and paid in real life to play Warcraft?

Shadow Priest BrandFlair with his trusty Core Hound Pup – Ha!

9. Spam

That is right “tweeple.” Spam is everywhere, not just on Twitter via #TeamFollowBack or auto Direct Messages (DM’s). In Warcraft you have Trade Chat and the spammers clutter the chat waves with offers to sell WoW gold or in game goods for real life dollars (for real). Spam everywhere is a huge problem and big business.

10. Perks/Loot

Those actively involved in social media AND having a solid Klout ranking (as we all know those don’t go hand in hand) get offers for perks. Perks are products and services from companies wishing to expose the Klout community to their brands.

In Warcraft you don’t just get perks randomly and the primary perk is referred to as loot. In other words, level up your account, take out bad guys and take their loot. No random algorithm.

11. Trolls

The Urban Dictionary defines a Troll as “one who posts a deliberately provocative message to a newsgroup or message board with the intention of causing maximum disruption and argument.” Yep. That about sums it and trolls exist (as you may know) in social media and Warcraft (via in game chat and forums).

Note that Trolls are also a character race in Warcraft and are part of the Horde faction. No relation to the annoying angry online people with a chip on their shoulders and upside down smiles. “For the Horde!”
Core Hound Pup

Core Hound Pup

The Warcraft Core Hound Pup vanity pet

12. Account Hackers

If an account with passwords exists so will hackers. There have been many social media friends and Warcraft friends who have had their accounts hacked. Identity theft is a common danger. In Warcraft the hackers break into accounts to steal gold and items to sell in the real world for money. Either way the end result is a hassle and it stinks.

The good news for Warcraft players is that Blizzard offers hardware (token keys) as well as iPhone application authenticators that must be used when logging on. Those attaching an authenticator to their account are gifted a cute little Core Hound Pup vanity pet (love mine) to follow their character around in game.

Perhaps Twitter and other social media providers will learn from this and offer an authenticator option of their own (and give away free puppies).

Hope you enjoyed a slightly different take on social media and gaming. Please let me know any additional similarities between social media and Warcraft I may have left out and of course “Remember the Sunwell!”

 

This post originally ran on 12 Most January 13th, 2012.

“Kloutman” (Sung to The Beatles “Taxman”)

"Kloutman"

The Beatles Showing Their Klout

I love and value the conversations that happen online with the many bright, engaging and expressive people in the socialsphere.

Recently Jure Klepic (@JKCallas) opened a discussion on Facebook about how to remove a profile completely from Klout while also highlighting their questionable data gathering and business practices. It is a very healthy discussion to keep going and many of us appreciate Jure’s persistence, tenacity and engagement surrounding all things Klout. That said, we must also take pause at times for some laughs and fun at Klout’s expense.

This morning’s cup of coffee (Starbucks Christmas Blend w/honey and half & half) inspired me to rewrite a Beatles classic in honor of our good friend Jure. I think George Harrison (my favorite Beatle) would be happy with this arrangement as it follows the spirit of his attack on high levels of British progressive tax in the 1960′s. In this case we just poke fun and attack the dodgy (what a great word) data collection and manipulation practices of Klout.

Play The Beatles video below and sing along using the new “Kloutastic” lyrics. Enjoy!

 

Kloutman

(Sung to the music of The Beatles “Taxman”)

One…two…three…four…one…two…

Let me Tweet you how it will be
It’s your data but mine for free
‘Cause I’m the Kloutman, yeah, I’m the Kloutman

Should I drop your score 10 points in Fall
Be thankful I don’t drop it all

‘Cause I’m the Kloutman, yeah I’m the Kloutman

If you give +K, you’ll feel real neat,
If you claim a Perk, we’re paid real sweet.
If you add G+, we count it fat,
If you’re underage, we’ll still score that.

Kloutman!

(killer solo)

‘Cause I’m the Kloutman, yeah I’m the Kloutman

Don’t ask me how I made your score
(Kloutman Mr. Fernandez)
If you don’t want Klout to drop you more
(Kloutman Mr. Tran)
‘Cause I’m the Kloutman, yeah, I’m the Kloutman

If you blog and tweet to pay your bills,
Promote your Klout and not your skills.
‘Cause I’m the Kloutman, yeah, I’m the Kloutman
And you’re influenced by no one but me.


Engaging Reasons to Attend #SXSW

"SXSW"People have been streaming to the SXSW festival in Austin, Texas since 1987 to interact with the best, brightest and most creative people in film, music and interactive. Three festivals in one draw people together from around the world once a year to engage, collaborate, network and just enjoy each other. Here are Engaging Reasons to Attend #SXSW.

 

1. A global village!

People come from all over the world to Austin for the annual SXSW festivals which means it is a unique opportunity experience fresh perspectives about film, music and interaction from other countries and cultures. It is a wonderful time to make lasting international connections.

2. Engaging people!

Whether you love film, music, interactive (or all three) there are smart, fun, critical thinking people to engage with at SXSW. Yes, networking it important but the people you meet will get your brain working and endorphins racing. Fellini, Cobain and Kerouac would approve of this wonderful platform for exchanging art and ideas.

3. A celebration of ideas!

4. New cutting edge everything

SXSW has grown into a must attend event because it is a platform where cutting edge ideas, art, music and technologies are discussed, validated and introduced to the world. Many of these burst into the mainstream because of the festival’s response. Not to say that everything that hits SXSW takes off like a rocket, rather it is a real festival with a real audience who give real opinions and feedback. No fluff.

5. Amazing talks

Whether given by established filmmakers, musicians, and writers or by new people looking to make a mark, SXSW offers a smorgasbord of stellar talks on some very compelling topics. It is advisable to get out of your comfort zone and attend talks on topics you know nothing about as well as map out your days with primary, secondary and tertiary plans of what to attend as some of the talks fill up fast.

6. Powerful networking opportunity

SXSW provides a powerful opportunity to make meaningful connections with people in your industry that you might otherwise never meet. It may be intimidating at first but dive in and you will make some fantastic and lasting professional connections.

7. Toptastic food & beverages

If you come to Austin for SXSW you will also be coming for the food whether you know it or not. Ask any local for dining recommendations and you will for sure get a fantastic referral for something great with a smile and “y’all” thrown in free of charge. Texas barbecue, steaks, buffalo burgers, Tex-Mex, breakfast tacos, local beers, vodkas and Mexican martinis are just a few of many tasty treats that call Austin home.

8. Music

Austin is the music capital of the world. Being from Seattle I was skeptical when I moved here and first heard that. I am going to say that it is 110% truth. So much great music comes from Austin and travels through here from out of town it is mind boggling. Any type of music you enjoy you will find in Austin and the people are not worried about a “scene.” They are just passionate about all things music and open to it all. SXSW extends and inserts this passion directly into their music festival. It is a hard hitting week of quality acts that will have your booty shakin’ 24×7.

9. Film

No, not movies. Film! Motion pictures! Art! The SXSW film festival is something any film and art lover must see in their lifetime. The medium of film is such a unique form of expression and it is so impressive that so many talented people create the amazing content shown each year at SXSW. Whether it is a full feature, short film, documentary or film noir you will find it at SXSW. The bonus is you get to talk film with others as passionate as you including the filmmakers themselves. Pretty epic!

10. Social time with your social networks

How many peeps and tweeps do you have in your social networks that you enjoy engaging with every day but have never met face to face? SXSW is the place to change that and build on those unique relationships. It is the ultimate “Tweet-up.”

11. Austin baby!

I have lived here for almost 12 years and love, love, love it. It is a real gem of a community and we are so fortunate that the SXSW team organizes such a great festival each year. It gives us Austinites a chance to show off our town and meet some fantastic new friends. Here is my favorite video clip showing off Austin.

 

If you have not been to Austin for this tremendous event and convergence of ideas then you must schedule time this year to make the pilgrimage and experience all that is SXSW. If you have attended in the past we await your return with welcoming arms. And if you want to meet the 12 Most team and learn about all about creating and growing a collaborative blogging community please let the SXSW team know your desire to attend a 12 Most panel discussion via Twitter (@SXSW) and Facebook. Of course give them a “Follow” and “Like” in the process.

Photo courtesy of Culturegreyhound via Creative Commons

 

 

This post originally ran on 12Most on November 18th, 2011.

What’s In A Number Anyway? Be Your Brand Not Your Klout!

"Klout Nerf 2011"

Wednesday October 26th, 2011. A day that will go down in socialsphere infamy! “The Great Klout Nerf!”

I personally joke each time Klout applies a change to their algorithm as it seems they slap some code in without proper testing and tuning. It is “A” benchmark but not “THE” benchmark. A data point does not define who we are or who we engage with each day.

Unfortunately for me I took a 8 point bounce which I do not understand and find humorous. I was happy at my range of 67-70 but overall could care less. I am sad to say that some people ended up being outright nasty to me because of a number that I have no control over. It was the first day I felt sad as a member of the socialsphere. A few people were beating up on me because my Klout went up.

Many of the responses and posts acknowledge that Klout’s algorithm changed and impacted scores but not many discuss what it really means or what the changes may have been.

A very basic definition of an algorithm is a step-by-step procedure for calculations. Most people do not understand or care about algorithms because they seems to techie. That is why I like to “momify” technology topics. In other words how would I explain a concept to my mom so she understands and can explain it to her friends.

In the case of Klout think of their algorithm as a bread recipe and the loaf of bread as your Klout score. They started with a basic set of ingredients using different weightings and measurements and a process for “baking” it all together and produced the initial Klout score. Just like a recipe you can tweak it and yield different results whether they be desirable or not.

It is safe to say that Klout’s recipe was initially weighted heavily on Twitter activity. Over the past few months they have been adding new social networks and applications into the mix. Facebook, LinkedIn, YouTube and WordPress to name a few. The issue is that Klout has never really given guidance in the form or “release notes” to spell out how those new ingredients affect the final Klout score. Without these release notes we are left to assume which is why people are angry. I consider Twitter, Facebook and LinkedIn as the primary networks on Klouts list for now. The others seem secondary and some even tertiary in their online impact and influence.

A few questions I have are:

1) Did Klout “buff” weightings on LinkedIn and Facebook activities such as public and private groups? I never felt they gave proper weighting to LinkedIn and Facebook beyond number of friends and connections. I assume the answer to this question would be yes as the only two reasons I can think of for my score going up lie in these two networks.

2) Did Klout “nerf” the weighting of Twitter activity? If so, how and why? I would say yes since most of the outcry is coming from the Twitter users.

3) If someone only has a Twitter account how are they weighted versus another person who uses LinkedIn and Facebook? To Jure Klepic’s point why should spammers like #TeamFollowBack who only reside on Twitter and add zero value carry a score of 77 while a professional who truly engages on and impacts the “Big 3″ social networks suffers in the rankings?

4) How much weight does a network like FourSquare have compared to Twitter?

5) What made one user take a 15 point dive and another an 8 point increase? Give us a few general user scenarios.

6) Did Klout test the new algorithm against a mirror set of data on a non production database before applying the new patch?  Comical that I have to ask this but I have my doubts.

7) Are there variances that appeared after the new algorithm went live that you did not see in testing or expect? If so what are they and are you working to fix them?

It really is not that hard. Blizzard has been making adjustments to their World of Warcraft in game algorithms for years but they are very good at communicating to their community in the form of blog posts, release notes and forums. In other words they engage with their customers.

I could go on and on with questions and suggestions for Klout but in the words of my good friend Daniel Newman, “Who cares?” Klout has never defined the people I engage with online. People matter for reasons that cannot be measured in “Likes” and “Re-Tweets.” Here are a few of my examples.

1. @Fonadlo – he calls it like he sees it and has epic knowledge of and passion for coffee.

2. @MikeHaydon – love of Australia and a fantastic Kangaroo marinade recipe.

3. @JanetCallaway – her simple “Aloha” takes us all to a sunny place.

4. @MargieClayman – wonderful talent for content curation and the beautiful Blog Library she is so lovingly building.

5. @BruceSallan – loves being a dad, hosts #dadchat and of course his hat.

6. @JessicaNorthey – her weekly “Yeeeeehah!” in the form of #CMChat with guest visitors like The Oak Ridge Boys. How cool!

7. @DabneyPorte and @MamaBritt – Diva dust! Nuff said!!!

8. @SeanMcGinnis & @DanielNewmanUV – A passion for creating 12Most. The first true “collaborative blogging community” where anyone can submit a post and have their ideas shared with the world.

9. @MqTodd and @Leowid – the “Tooltime” guys of the socialsphere. They make it fun and easy to understand!

10. @PegFitzgerald – Uber enthusiastic personality that comes through every tweet and makes us all smile ear to ear.

11. @AngelaMaiers – her skill for putting words together to create some of the most touching posts I read is amazing. Stunning command of language and expressing ideas.

12. @JKCallas – Dives deep into the topics he covers and is always open to helping anyone in the socialsphere understand them.

Excellent examples of different forms of influence and none defined by a simple number. Perhaps today is a good day to dump your Klout and find your Flair. Toss the number and define your personal brand.  Let’s call it the “BrandFlair Question.”

Answer this:

If this was your last day on Earth and you had just enough time to tell the world one word that sums you up what would it be? Would you give us a number because you care about your amplification or would you give us something else? Something that matters? Something real?

Got your answer? Good! Now go be your brand, not your number!