If you enjoy viewing videos on YouTube, you will be surprised with how easy it is to use YouTube yourself and drive traffic to your website or blog. YouTube is known to get extremely high volumes of visitors every day. For you, this means videos you post to YouTube may be watched by thousands of people or more! Here are a few ways to market your YouTube videos to attract more and increasing numbers of viewers.
The easiest way to market your YouTube videos is to leverage your “natural market” and let friends, family members, or coworkers know that you have videos available for viewing on YouTube. Since you know these people personally, it is OK to email them the direct links for your YouTube videos, tell them what your videos are about, why you think they would be interested and your YouTube screen name. YouTube allows site visitors to browse through all of their videos or search for something in particular (i.e. screen name, your name) and find one of your videos.
Another powerful way to market your YouTube videos is to embed them into your websites or blogs. YouTube enables you to easily format and copy HTML code that can not only be copied into your site, but also enable other internet users to embed your YouTube videos on their sites. It is a common practice (and one I strongly recommend) for bloggers to insert YouTube videos in their blog posts. A fantastic way to promote your YouTube videos is to write a compelling title and brief blog post about each video you post on YouTube. You want to give viewers a reason to watch your video and at the same time drive traffic to your primary site. Remember you are competing with massive amounts of existing and new content every day. Once you are happy with your video blog post, publish it to your site. I highly recommend all new content be manually posted or scheduled to post first thing in the morning when people are starting their day. This is when viewers are checking their social sites and your new videos have a better chance at being viewed. Again, be sure to reach out to viewers in your network and provide them with a personal invitation to watch the new video and the required HTML codes to embed your YouTube video appear in their blog. With a friendly and inviting approach you will be surprised to find that even strangers will be happy to view and use your content as part of their site.
Online message boards are another way to market YouTube videos. There are a large number of online message boards that let you discuss or share anything with other board members. Post links to some of your YouTube videos that other members would enjoy watching. Some online message boards or forums allow you to have a signature. Your signature appears at the end of each of your messages and helps brand your videos and your blog site. If you are active and share quality content your YouTube videos are likely to get more exposure as will your website or blog.
You may be wondering exactly why you should take the extra time market your videos. As previously mentioned, YouTube alone can potentially generate thousands of viewers for your videos. With a little time and effort you can further increase your online popularity. Connecting appropriate YouTube videos to your business can help attract new clients. Most marketing methods available, including the three mentioned in this post are free and easy to do. Using these tactics will only add few minutes to your marketing process and become productive habits in no time.
If you find yourself unsatisfied or unhappy with your current YouTube traffic try one or three of these suggestions. Marketing your YouTube videos is easy and will bring rewarding results.